Expanding our reach, connecting with our audience, and showcasing our expertise are essential goals for coaches. This episode explores strategic business investment and focuses on sponsorship opportunities. We'll delve into critical questions about sponsorship opportunities and provide proven strategies to ensure profitable business growth through being a sponsor of an event. Join us to learn how to make wise sponsorship decisions and invest in your business's future.

Show Highlights:

• Key questions to ask in deciding whether or not to sponsor an event:
• Is this event in alignment with my audience?
• What is the potential return (tangible results) on my investment?
• Does this sponsorship align with my current strategy for business growth?
• What does this event have in the way of demonstrated performance for their sponsors?
• Strategies to maximize your event sponsorship:
• Take advantage of the pre-event opportunities.
• Design a memorable event at your booth or table.
• Use any speaking opportunity to connect your presentation to what you DO and OFFER.
• Implement a strategic follow-up with contacts.
• Maximize your relationships with the event organizers and other sponsors.
• Go back to the basics! Be very clear about your message!

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